Introducing Fifty Fifty Gear: We are experienced parents and passionate gear people, and we started Fifty Fifty with a simple belief: parents deserve better gear. Adventure doesn’t stop when you have kids - but adding tiny humans into the mix makes any outing more complicated, a bit crazier, and a whole lot messier. So we made it our mission to build world-class gear designed to help parents feel more prepared getting out with their kids, wherever adventure takes them. We weren’t looking to start a company, we just wanted a diaper bag that was built to the standards of the best backpacks and gear on the market. As two experienced dads, each with a third kid on the way, we had both experienced multiple “nice” diaper bags that fell to pieces after a year of daily use. We wanted a pack that we could use for the long haul, and that provided versatile functionality for daily life with kids (of all ages). With nothing on the market, we thought we would try to do better. So we joined up with our buddy Luke - who spent the last 15 years designing packs and gear for world-class outdoor brands. Together, over the course of two and half years, we’ve worked to create the best performing parenting packs on the market. Our mission is simple: to build products that take parenting seriously, and to bring high-quality materials and an attention to detail to gear that helps families get out and explore. Whether you’re out for a hike, headed to the park, strolling the city, or braving a cross country flight with the kids, our packs are there to help moms and dads shoulder the load.